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Social network market shares in top 7 African markets

Does Africa provide a fertile ground for Facebook's future growth given the current downward trend in market share? Can something be done to induce renewed interest in this social network? All current...

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Which social network gives best bang for marketing $?

In the recent #InformUrself Twitterview, there was a discussion on the key question whether there is a need for brands to decide on social networks to invest in. The simple answer is yes, because there...

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#SocialMedia penetration by platform in South Africa

StatCounter‘s penetration stats for key social networks in South Africa – as at January 2014 – show interesting skews: Notice that Facebook – the king of social networks – and Twitter have higher...

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